Paul has been generating scalable ROAS for businesses like yours, longer than Facebook’s been a public company. A career marketer with over 16 year experience, Paul has worked with clients such as Porsche®, RedBull®, Choice Hotels™, Face Halo and Monster Energy™; and his works has been featured on The New York Times, Bloomberg, ABC, Foundr, Thinkific and Social Media Examiner. When Paul isn’t pursuing his alter-ego as the front man of One True North – he owns and operates The Brightside Agency™ – a boutique paid traffic agency with $5M+ in ad spend under management - based in Perth, Western Australia.