Sandra Veledar is a seasoned business transformation architect and technology leader with 20+ years of experience who is deeply motivated by making a positive impact on people’s lives. Sandra built her career delivering business value with technology-enabled solutions and people-first approaches. Sandra has worked on large scale business transformations in the Ottawa PwC Advisory Services, followed by an IT executive role at a fresh food retailer where she supported the organization through aggressive growth, leading the technology strategy and team, scaling IT operations and services. Most recently, she is the Founder and CEO of I.Liv – A Performance Program for Professional Women with an integrated mobile app. Inspired by her personal journey, Sandra applies her professional expertise to help women live life by their own design, not by default. Sandra holds a B.Eng. in Computer Systems Engineering from Carleton University (Ottawa, Ontario, Canada), and an MBA from McGill University (Montreal, Quebec, Canada).