Joanne Z. Tan is a global brand strategist, branding expert for both business brands of companies and startups, and personal brands of founders, leaders, influencers, and industry authorities. Joanne is the founder and CEO of 10 Plus Brand, Inc., a full service brand-building and brand-marketing agency that has won multiple prestigious awards. With her proprietary process for decoding brand DNA, Joanne and her teams create brand strategies, structures, and stories, and amplify brand messaging with LinkedIn profiles, websites, brand promotional videos, SEO, and authoritative content. Joanne is also a writer, poet, and an award-winning professional photographer. She has a law degree, was trained in business, and was a professional journalist earlier in her multi-facet career. She mentors startups and was a judge for startup pitching competitions in Silicon Valley.