I love the relationship between the creator and the fan and have spent my career building authentic commercial solutions and creative strategies to enhance that one-to-one connection. Developing commercial products in fashion, food and beverage, publishing, media and collectables as well as cutting edge technologies, I have a developed a diverse entrepreneurial experience base ideal for getting the job done. Anyone with their pedigree on the band-side of the music business knows that no matter what, the show must always go on! My latest venture - modern gaming/streaming for high risk health and safety - Vigilum.com.au