Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Richard Wray
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Henry Wong ...
Henry Wong is the President and Brand Strategist of Vyoo, a branding and content company he founded that focuses on impact companies. The consultancy guides small upstarts and SMEs to 500-level companies. Henry’s roots span over 25 years in the advertising and branding industry including being Executive VP, Creative Director for the global ad agency, Saatchi & Saatchi. His industry recognition includes awards from Creativity, Clio, and Marketing among others. He is the author of the recently published book, Telling Your Story, Building Your Brand, a book on personal branding for business leaders, entrepreneurs, and people looking to advance their careers.
Key Moments:
- Henry Wong discusses how to create a brand image using the power of storytelling. As a brand strategist with over 25 years of experience, he shares tools and techniques for crafting an authentic brand narrative.
- An effective brand story starts with understanding the purpose and motivation behind why the company exists in the first place. The story should convey the solution a product or service provides rather than just describing its features.
- Capturing the essence of a brand in a single word is important for developing a unique positioning in the market, like how Nike represents winning and Apple symbolizes innovation.
- Crafting an engaging elevator pitch or advertisement requires distilling the brand message down to just a few impactful words that will grab attention and make people want to learn more.
- While market research is valuable, the most prominent brands are often led by visionaries who solved problems based on their own ideas and instincts rather than by following consumer demands.
- An authentic brand story stems from being true to one's own purpose and values rather than trying to appeal to everyone. Focusing on a clear message attracts the right target audience.
- Tools like personality tests, keyword research, and AI can help generate initial ideas but ultimately the most effective brand narratives require human creativity and original thought.
- Defining the potential market size starts with understanding search trends and related competitors to get a sense of audience needs and opportunities.
- The common mistake is losing focus by trying to be everything to everyone rather than emphasizing a unique value proposition.
- An entrepreneur's own self-awareness and passion for the vision are crucial ingredients for crafting and communicating a compelling brand story.
About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.
If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.
Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".
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Want to be a guest on the show?
Apply here: https://evolvepreneur.app/page/guestapplication
Sponsored by Evolvepreneur.app—"Your All In One Business System".
