Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Richard Wray
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Matthew Mason ...
In this episode, Matthew Mason discusses the transition from horse racing to creating digital products using expertise. He emphasizes converting knowledge into videos, podcasts, and more. Various digital product types, lead generation, and visual models for webinars are covered. Tips include clarifying messages and starting with an initial product, expanding over time. A client example illustrates the shift from direct delivery to business management. The podcast addresses strategies for experts to share knowledge digitally.
Key Moments:
- Matthew Mason has over 20 years of experience in teaching and training and now runs his own business helping others develop impactful learning experiences.
- He discussed his journey from working with horses to teaching to corporate training roles and eventually starting his own business.
- A digital view or digital representation of one's expertise can help experts share their knowledge more widely through assets like videos, podcasts, and online courses.
- An example was given of a business coach who developed online materials and exercises to accompany his book.
- Different clients may need different types of programs, from purely online to hybrid online and coaching support depending on their goals and audience needs.
- Developing visual models of one's expertise can provide the basis for many different types of content and experiences.
- Courses should focus on discrete problems or sections that could be bundled or expanded later.
- Marketing and sales training may be needed to help experts learn to generate leads for their work.
- Multiple potential monetization strategies were discussed like membership sites, affiliates, or developing additional related programs.
- The key is taking initial action to develop that first course or program and then expanding from there.
About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.
If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.
Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".
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